oranges are not the only fruit concept

The concept for this book cover was to bring an older story into the modern age attracting a younger audience to the book. I wanted to create a clean modern look whilst not referencing directly that it was a particularly modern story. I also wanted to get across the girls feelings of sadness so the audience will know the overall tone of the book. I wanted to portray idea of thoughts and writing down notes as this is referenced a lot throughout the book. I feel that the angle that I have decided to go with for the concept is quite risky because it doesn't focus directly on the story but more the main character and the feelings that she has. 

Carries war book cover concept

The overriding concept of this book cover was to focus on a part of the story where the two main characters go to visit their friend’s house. They go quite regularly so I thought that this would help children to picture that part of the story in their heads, It is also the part of the story that I found most interesting, it was very descriptive and gave me this wonderful magical but also creepy scene in my head. I wanted to create this scene in real life then photograph it in the hope that it would draw children into the scene, making them want to read the story themselves. I also thought I would make the scene have a slight orange glow to crate a warm feeling of nostalgia which would also draw adults into the book to buy it for their children. I feel although my concept brings an added element into this story helping children to expend their imagination and in turn be more interested in the story.

Overiding concept

The overriding concept of my work is Scandinavian folk tales and in particular tale of Huldra. I also focussed on the idea of the dark undertone of an enchanted forrest in autumn as this is what the sound of Agnes Obels album made me think of. I decided to not base my concept off the lyrics in her music and more on the artists influences, herrotage and the sound of her music. I did this because in an interview Obel stated that she likes the musicality of her music rather that the lyrical side of it.  I looked at the influences and traditions of Scandinavian art and design to help me shape and refine my project.